CAZOO

I was approached by the wonderful people at Be The Fox to Direct a series of modern content films for car retailer Cazoo. The purpose of the films was to showcase the other ‘add ons’ that Cazoo can offer after the purchase of a vehicle from them.

Delivering informative yet exciting and stylish films - echoing the excitement of the car buying experience in the films, whilst simultaneously performing a practical ‘explainer film’ function, without feeling too much like all the other dry explainer films.

Showing off the benefits of these more complex products in a clear, simple and engaging way. So we created three fast-paced, modern and engaging videos to reflect the Cazoo brand and stand out from the classic product explainers in the sector.

George Majstorovic, marketing manager at Cazoo, said:

“We are on a mission to transform the way people buy cars and needed a content production team able to produce top quality, modern and engaging content that delivers the enjoyable online car buying experience we want for our customers. Be the Fox were the perfect partner from the outset. They kept our marketing objectives at the centre of creative development and produced content that stands head and shoulders above videos of this sort in the market. On top of this, they were incredibly efficient and easy to work with, and the whole process was seamless."

Client : Cazoo
Production Agency : Be The Fox
EP : Diana Ellis-Hill
EP : Megan Price
Director : Chris Strong
Producer : Laura Richards
Prod Co-Ordinator : Karl Inglis
DOP : Bud Gallimore
Focus Puller : Andreea Gruioniu
DIT & Editor : Chloe Kelly
Gaffer : Noah Furrer
Spark : Sanjay Mistry
Art Director : Sue Ferguson
Runner / Art Assistant : Hannah Thomson
Covid Supervisor : Martyn Jolly