It was an absolute joy to work with the wonderful team at Experiential Agency Imagination to create the Visual Identity and motion graphics for legendary car manufacturer Ford’s ‘Go Further 4’ event in Amsterdam. The event was primarily to showcase mobility solutions of the future. Attendees at this year’s event heard directly from the Ford of Europe executive leadership team about its future plans to electrify its entire product range. They were also privy to details of all-new products and technologies – including a reveal of the new Explorer Plug-In Hybrid and the all-new Kuga – and learn about mobility solutions of the future.
Along with the team I branded the event and helped set the template for three main experiential zones.
Future of Movement Zone
Welcomed guests to watch a thought-provoking film depicting Ford’s vision of the future in a planetarium-style immersive theatre. This film explores how Ford are addressing mobility issues of today and tomorrow, supplemented by multiple ‘meet the experts’ stations and showcase Ford’s various mobility initiatives.
SUV Strength Zone
Offered attendees the chance to meet the new electrified heroes of Ford’s product range as part of its growing SUV line-up and a 360 ‘virtual’ KUGA experience.
Electrification by Ford Zone
An immersive zone which overlaid a CGI representation of each model of electric vehicle enabling the presenter to literally ‘walk-through’ the CGI, explaining various components and how they work together in different driving modes to help de-mystify the electrification story.
Porsche has always stood for intelligent performance and technical know-how; always paired with emotion and passion. But today Porsche is much more. Porsche is developing into one of the leading providers of digital mobility services, leaving nothing to chance but proactively reaching for the future.
Objective : An overall communication design for trade fairs 2020-2022 which forms the basis for the detailed design of the trade fair stand "Geneva 2020".
Working with the lovely bunch over at Imagination I was tasked with creating a Visual Identity for their pitch. And Porsche China liked our Creative Proposal for Geneva Europe so much that they have taken it and turn it to an impressive installation at Pudong Airport. It’s one of the most iconic representations of Porsche and of OOH advertising in Shanghai. Everyone is captivated by the design and the experience is synonymous with forward thought, progression and excitement as people flow out of Shanghai onto exciting destinations.
Surecomp Brand Identity.
Established financial software company Surecomp approached me to rebrand them. I teamed up with my good friend Andrew Cope and together, with Surecomps marketing chief Abby Bickford, we set to work giving Surecomps Identity a redesign and complete overhaul.
Modernising it & bringing the brand up to speed without alienating any of Surecomps existing clients in the financial sector.
Here's a Case Study of the rebrand project, including their old identity and the new one.
The World Dealer Conference for the ŠKODA Kodiaq saw 4,000 dealers from around the world visit Bilbao over the course of 12 days. The event encompassed 1,300 event crew; 230 Samsung VR headsets showing 24,000 minutes of VR experiences; 5km of truss; 1,900 light fittings and over 1,400m² of projection mapping. The driving experience was key, with 250 cars; 20, 30 and 60 mile road test routes; a mid-way coffee stop on the stunning Bilbao coast; a 3 mile off road route; and then the return to the main venue for a mega party.
I had the opportunity to provide the Motion Graphics for all the screens at the Olympic Boxing qualifying events. Road To Tokyo Boxing, with my excellent events Producer friend Alison Giles. Sadly because of the Pandemic the event went a bit sideways understandably, and some of it took place behind closed doors. As a result I've had to lift these images offline as I was unable to attend myself (so photography here is not mine, and I'm unable to find the photographers to credit them). But anyway it was an honour to be involved in such a cool project, not only because I love boxing, but also being part of the team promoting our part in the Olympics.
Working with Agency Wonderful Content, I helped design and pitch for the interactive microsite for Guillermo Del Toro's Netflix hit series Troll Hunters. We won the pitch, and the site has gone on to be a huge success and helped launch the series in Asia.
Agency: Wonderful Content
Client: Dreamworks & Netflix
I was brought on board to direct a series of Out Of Home films for Ice Cream legendary brand Cornetto. These centred around a series of 'Life Hacks' involving the romantic interactions between Boy a Girl and their Cornetto's. The films featured on Escalators, Shopping Malls, Interactive Bus Stops and various Social Platforms.
Client: Cornetto
Agency: Mullen Lowe
Working with Design Agency Lygoe Creative, I created LED banners and screen graphics for their client Secure Trading. The LED screens were used at Twickenham for sponsorship of the England Rugby team.
Agency: Lygoe Creative
Client: Secure Trading
