PORSCHE

Porsche has always stood for intelligent performance and technical know-how; always paired with emotion and passion. But today Porsche is much more. Porsche is developing into one of the leading providers of digital mobility services, leaving nothing to chance but proactively reaching for the future. 

Objective : An overall communication design for trade fairs 2020-2022 which forms the basis for the detailed design of the trade fair stand "Geneva 2020". 

Working with the lovely bunch over at Imagination I was tasked with creating a Visual Identity for their pitch. And Porsche China liked our Creative Proposal for Geneva Europe so much that they have taken it and turn it to an impressive installation at Pudong Airport. It’s one of the most iconic representations of Porsche and of OOH advertising in Shanghai. Everyone is captivated by the design and the experience is synonymous with forward thought, progression and excitement as people flow out of Shanghai onto exciting destinations.