CHRIS STRONG | DIRECTION | CREATIVE DIRECTION
What pops up from a toaster? Ground breaking inventions of course! Some that are the best thing since sliced bread…. get it!
Many people think when watching this that its CG. It isn’t. This is in fact a stop frame and photomontage film. I used a rotating table, so that I could incrementally rotate each item. This gives the illusion of drift which was then composited into the kitchen shot.
Agency: W+K
Producer: Adam Sawers
Creatives: David Bruno & Tom Seymour